Social Imbalance Theory
4th year: design typographic publication
4th year: design typographic publication
The three booklets I designed aimed to illustrate Social Imbalance occurring between different social agents in a social relationship according to their sentiment relations. Each book focused on a different aspect of Heiders's social balance theory and interpreted different aspects of the theory typographically. Type was physically altered to create tension, which refers to tension caused by social relationships being imbalance. Each booklet was covered in a poster and placed in a unique laser cut box.